Friendliness?! ...I've never heard that and Banfield used in the same sentence. Really, I'm being serious.
I've heard a good bunch of terrible things about the Banfield here. But, that's employee's poor choices and being in the field, you hear more than the public will. Also, they screwed me out of a TON of money when I signed up for that Wellness Plan. Yeah, it is a great idea. I had Chica's Heartworm Treatment put pn it and saved a ton, however...they'll find a way to stick you in the end. It is a contract, you can't just 'not want the plan anymore'. They won't tell you that up front, either.
I'll never take my pets back to them, not only do I work at a different clinic, but the service and experiences I recieved from them was not the best I've seen, but it wasn't the worst either.
It may also interest you to know that Banfield is a franchise. You're not paying for good, down to earth people, you're paying for medical care. It's all up to you as to what you look for in a vet as to if Banfield would be a good choice for you. Me, I'd rather sit down with my doctor and discuss all my options and have that 'small town charm' kind of thing. You won't get that at Banfield.